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What are you afraid of?

Waterdale Group is a long lost client of ours and we hadn’t worked together in a while. We were delighted to get a call from them and be invited to pitch some ideas for a Direct Marketing campaign.

The Waterdale team wanted to spread the word about Intellisell – their online sales product. They already provide IT solutions to a range of medium-sized businesses, but discovered these companies were reluctant to begin trading online, with concerns about the cost, complexity and amount of time it would take to set up.

We created a set of three postcard mailers around the concept: “What are you afraid of?” The design gives a nod to classic horror movie posters, using the themes “making the leap”, “being left in the dark” and “the web”.

The mailers will be distributed in personalised envelopes across a staggered time-frame and we hope they bring the Intellisell team some positive sales leads.

This initial project went so well that we now working on a suite of marketing campaigns across the other Waterdale Group brands.