our work

Brief

In an industry renowned for its staid approach to marketing, the mission here was to take Poppleton & Appleby, a very well-known insolvency practice in Birmingham, and create a new corporate website that dispelled the myths that liquidation is the only option when a company comes to (what it perceives as) the end of the road.

Solution

By using P&A-coloured ladybirds alongside relevant messages we’ve enhanced the company’s friendly, approachable and distinctly different offering within their market. This theme has been rolled out across stationery, electronic correspondence and to its sister company Ludgate Finance with a twist on the colour scheme.

www.poppletonandappleby.co.uk and www.ludgatefinance.co.uk