our work

Brief

To review the ZipVit brand and its clarity when applied to clothing following the sponsorship of a major cycle team, to help maximise the potential TV coverage across Europe. The review also involved the branding and packaging of ZipVit's new sports nutrition range of products including energy drinks, gel sachets and energy bars.

Solution

The packaging needed to look high-end and stylish as it is targeted at serious sports people. A clean, clinical approach was taken that also sits well alongside ZipVit's other product ranges.