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Create a marketing roadmap with a business strategy and digital marketing strategy that shows you what you’re doing wrong and what you could be doing best.

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Surprising Marketing Facts about Christmas

Surprising Marketing Facts about Christmas

We all know that good marketing is powerful but did you know how much Christmas has changed because of marketing tactics used in Christmas past?

At Barques, we love a good fact and found the following facts interesting – and you never know when this trivia may turn up in a Christmas quiz!

Coca Cola rebranded Santa to red

Before the 1930s, Santa was a bit more of a fashionista and regularly changed his look as he would visit boys and girls around the world in blue, white and green.

It wasn’t until Coca Cola began portraying Santa in their ads wearing a red and white outfit that his signature look became more cemented as he donned the brand colours of the famous soft drink.

KFC is the meal of choice for Christmas dinner in Japan

Colonel Sanders is doing his part to dish up holiday spirit in Japan, as the famous five spice chicken is Japan’s meal of choice for Christmas dinner after originally originating from a successful marketing campaign that began in the mid-seventies.

At the time, Christmas wasn’t as widely celebrated in Japan and many travellers headed to KFC to eat because they couldn’t find a whole chicken anywhere else. 

An employee at KFC saw an opportunity to cash in on this and the company launched its first Christmas meal in 1974: chicken and wine for $10, a pricey meal at the time.

Today, the KFC tradition is so popular in Japan that you’ll have to make reservations for Christmas dinner two months in advance to experience the in-store festivities!

A spooky touch to Santa’s sleigh

Washington Irving is perhaps best known for his creepy tale “The Legend of Sleepy Hallow”, but Irving actually wrote much more about yuletide – in fact, he is often credited with creating Christmas in America.

Irving is the creator of the Headless Horseman, but he also developed the image of Santa’s flying sleigh.

Rudolph with your nose so bright, take me to the Bullring

Rudolph may be guiding Santa’s sleigh, but he’s also pulling you to the department stores — or at least that’s what they want.

Rudolph the Red-Nosed Reindeer first appeared in 1939 when Montgomery Ward department store asked one of its copywriters, Robert L. May, to create a Christmas story the store could give away to shoppers as a promotional gimmick.

The retailer had been buying and giving away colouring books for Christmas every year, and it was decided that creating its own book would save money.

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