Branding. Design. Print. Digital Development. Social Media.

Apsley House Capital PLC was formed by leading property professionals in response to expanding demand for well-managed residential property. The company has assembled a Birmingham city centre portfolio with development partner, Galliard Homes worth an estimated £500 million.

The management team behind Apsley House Capital has an enviable track record of delivering new build residential schemes to the highest quality. Keen to work in partnership with a Birmingham-based agency that truly understands the property sector, could Barques build the Apsley brand regionally and nationally as it prepared to launch several exciting schemes?

We have designed and built a brand new corporate website that perfectly reflects the client’s standing as a brand of culture, experience and expertise, breathing new life into historic places within central Birmingham. Our creative team has developed a warm and sophisticated colour palette and complementary typeface that has been applied consistently across a unified collection of campaign assets including a unique 16-page proposition document. A bespoke social media strategy has amplified traditional PR activity, positioning Apsley House Capital as an essential reference point within Birmingham’s wider residential development narrative through clever, creative and original content.

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