Stoford is one of the UK’s leading property specialists, with a commercial property portfolio spanning industrial and distribution warehousing sites, production plants, business parks, offices, retail schemes and hotels.
The company has completed commercial developments totalling more than 14 million sq ft since 1996, with a value of £1 billion.
Understanding the business of property
With several major schemes at various stages of development, Stoford required the services of a full-service marketing agency that understands the business of property. And one with the industry knowledge, experience and contacts to share its story and promote its portfolio to a wide audience of commercial property agents, investors and prospective occupiers.
Full-service marketing, where good news travels fast
Delivering marketing and PR services on behalf of a national commercial property developer, requires careful planning and a winning strategy. We worked together with Stoford to define how best to tell its story in a way that would meet its objectives, promoting its corporate interests and raising the profile of key executives and investment partners. And we looked at how to apply messaging creatively and consistently across multiple platforms.
Then it was over to us: website development, detailed PR plans, press releases, media pitching, photo shoots, comment opportunities, corporate brochures, company newsletters and event management.
From planning approval to practical completion
Barques has developed a successful and long lasting relationship with Stoford since 1999, which has enabled us to design and deliver its company website on three separate occasions. We’ve also delivered a series of scheme specific platforms, showcasing multi million pound developments including Worcester Six Business Park.
We’ve provided a suite of engaging online and offline marketing assets to tell the story of each development, from planning and construction, through to practical completion. They include full marketing campaigns delivered on behalf of Stoford and its JV partners, from bespoke mailers and branding to site signboards. And we’ve also become Stoford’s dedicated press office, delivering a tailored marketing communications, PR, and media relations programme that has made headlines in the biggest trade publications and regional news outlets.
Sound advice that gets the right people talking
We’ve helped to enhance Stoford’s reputation and narrate the story of its diverse portfolio of property developments, through a far reaching marketing and PR campaign that continues to deliver results: schemes showcased, units sold and target audiences kept fully informed.
The first six months of our new PR campaign has been a huge success, with extensive coverage in a range of reputable digital and printed publications. But we can’t do it on our own. Our success is based on good relationships and communication. A positive and collaborative partnership for as long as Stoford needs us.
worth of PR coverage
Whatever you’d like to shout about, we’ll make sure you get heard.
Like all good stories, brands need structure and direction. We’ll bring fresh eyes to your business and help you to spot opportunities to overtake your rivals.