The Great Run Company is the UK’s biggest mass participation sports business, inspiring over a quarter of a million people to take part in its events and campaigns each year.
Famed for its annual Great North Run, the company helps to facilitate £24 million in fundraising for a huge range of charities through running events held at locations nationwide.
Keep on running
Barques were tasked with delivering an online platform that included a booking system and results database for The Great Run Company to modernise its online presence.
The platform would not only promote The Great Run Company’s partners and events but enable participants to book a place, access personalised training content and view individual results that would keep them coming back for more.
A personal journey
With a wealth of articles and imagery already available, The Great Run Company needed a modern platform that would allow their news, articles and training plans to be promoted to their fullest.
Working alongside The Great Run Company’s data and insight partner, we introduced personalisation and geolocation features that would display tailored content based on location, ability and training goals.
Enhancing The Great Run experience
New personalisation and geolocation tools present users with a location-specific homepage banner determined by their preferences. Curated content delivers an enhanced user experience, with regional events and relevant articles and information.
The improvements also enable The Great Run Company to capture important data that informs its audience research and marketing functions.
Run. Train. Results.
We have transformed The Great Run Company’s digital presence, with a vibrant new website design that incorporates new fonts, graphic devices and an expanded colour palette that greatly enhances user navigation.
The website benefits from an enormous amount of detail; every button, section and drop-down menu has been carefully crafted to improve the user interface.
The Great Run Company’s internal design team liked it so much, they adopted the new styling across all marketing, social media and email campaigns.