Creative

Become the brand you always wished to be, with engaging website design, UX/UI, print, email marketing, branding and graphic design services.

PR & Content

Whatever you’d like to shout about, we’ll help you get heard through strong content marketing and public relations strategies.

Social Media

Your thoughts, news and points of view in one clear and concise output of social media and online content.

Strategy

Create a marketing roadmap with a business strategy and digital marketing strategy that shows you what you’re doing wrong and what you could be doing best.

Websites & Digital Marketing

Craft a new digital space for your brand to operate in, through our website development, website maintenance, SEO, PPC and online marketing expertise.

University of Birmingham

University of Birmingham

The University of Birmingham has been challenging and developing great minds for more than a century.

Unafraid to do things differently, UoB was England’s first civic university, where students from all religions and backgrounds were accepted on an equal basis.

Client
University of Birmingham
Disciplines
Branding Creative Graphic Design Print UX & UI

A diverse approach to UOB’s F&B offering

UoB is rightly proud of its standing as a global university, based in a stunning campus at the heart of an ambitious city. Yet catering for the needs of an international student population also necessitates a quality and diverse in-house food and beverage offering.

Barques was tasked with ensuring that the branding of three of their food outlets; Wokfresh, Penny’s and their newest addition, Café 1902, all met the quality of UoB’s catering facilities.

A mouthwatering menu of creative ideas 

The three food outlets each offered something different, so it was vital to create a unique concept and brand identity to suit their individual needs and messaging. To support these brands further, a host of themed marketing materials were also required.

Our approach was flexible and fluid, with carefully crafted solutions consistently applied across a wide range of assets, including signage, menus, packaging, posters, wall decals, napkins and notice boards for all three projects.

Unveiling the new looks

Each of the offerings now take their customers on a journey. From the outside with new signage, A-frames, directional signage and branded posters, to the counter with offers, display graphics and packaging, right through to enjoying their delicious meal.

The vibrant branding of Wokfresh reflects the bright, natural and healthy ethos of an increasingly popular Chinese-style outlet. Whilst the passion and personality of the team at Penny’s are perfectly encapsulated in a welcoming brand identity that places the customer at its heart. Whilst Café 1902‘s has a sophisticated touch for customers to enjoy whilst overlooking the beautiful Business School gardens.

The hugely successful food and beverage rebrands have increased sales and exposure.

Barques’ involvement in Wokfresh and Penny’s has made a significant difference to our business. It was great to work with the team and talk through many exciting concepts, the finished product was excellent.

Louise Sherratt

Don't leave your marketing goals to chance

Whether you have a clear business or marketing strategy, or you want advice or support in shaping a strategy aligned with your objectives, we will help you get it right.

Let’s create something great together.

Just drop us a line or call in and see us.

Get in touch

Cookies

This website uses cookies to improve your experience.
Clicking accept really helps us out.