The University of Birmingham has been challenging and developing great minds for more than a century. Unafraid to do things differently, UoB was England’s first civic university, where students from all religions and backgrounds are accepted on an equal basis.
UoB is rightly proud of its standing as a global university, based in a stunning campus at the heart of an ambitious city. Yet catering for the needs of an international student population also necessitates a quality and diverse in-house food and beverage offering. How could UoB’s on-site outlets compete for business with popular high-street brands?
Barques has created a concept, name, brand identity and a host of themed marketing materials for two hugely successful food and beverage rebrands that have increased sales and exposure. Our approach has been flexible and fluid, with carefully crafted solutions consistently applied across a wide range of assets, including napkins, notice boards, menus, packaging, signage and wall decals. The vibrant branding of Wok Fresh reflects the bright, natural and healthy ethos of an increasingly popular Chinese-style outlet whilst the passion and personality of the team at Penny’s is perfectly encapsulated in welcoming brand identity with the customer at its heart.
Barques’ involvement in our two most recent projects, Wokfresh and Pennys has made a significant difference to our business. It was great to work with the team and talk through many exciting concepts, the finished product was excellent.