Visican creates distinctive, luxury, eco-friendly tubes that have been making a lasting impression in the minds of customers for 40 years. The Birmingham-based manufacturer supplies an impressive portfolio of blue-chip brands across the UK and Europe, including Budweiser, Harrods and Selfridges.
To meet their growth ambitions, Visican identified the need for a new website and marketing collateral to ensure their packaging products look as good online and in print as they do on the shelf. How could we elevate their brand above that of a traditional, bland manufacturer, whilst ensuring consistency across different channels?
We began by cutting through the clutter of Viscan’s existing website to create an eCommerce platform that is simple to navigate and presents the brand and product range in a powerful and cohesive way.
Art direction and photography has enabled Visican’s tubes to do the talking, appealing to their target audience of decision-makers at global brands. A suite of new assets and a slick, modern website has been an immediate success. Our quality-focused content, supported by SEO and social media campaigns, has resulted in increased web traffic, enquiries and new business leads.