Search Engine Optimisation

Search Engine Optimisation

Birmingham Agency, Barques is a leading full-service agency that uses the latest SEO tools, techniques and innovations to create strategic, long-lasting and ethically results.

What is SEO?

SEO stands for “search engine optimisation.”

It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results.

Its a process of optimising a website and its content to fit the needs of search engines (such as GoogleBing and Yahoo) and more importantly its users like you and me.

Our Approach to SEO

Research
Research is the foundation of any good SEO strategy, without sufficient research, SEO will fall and fail. The Audience, Competitor and Keyword research is a key part of that strategy. Knowing who to target and selecting the correct keyword is vital for targeting and attracting the right visitors to your site and hitting your goals.

Goal, Measure and Report
Taking a holistic approach to understanding your business goals and KPIs allows us to measure the SEO strategies successes and failures alongside other marketing activities and allows us to report on results that important to the business.

Review and Adjust
The beauty of any digital marketing campaign is the ability to track results. It allows you to track trends and amend content to fit changes in the market, almost instantly. Tracking our successes and failures gives us the opportunity to adjust the SEO strategy and improve moving forward.

Why is Search Engine Optimisation Important for Your Business?

Today customers and potential clients trust search engines like Google and other search engines for answers to questions, cheapest products, best services and nearest businesses – and you need to make sure that these potential clients are made aware of your company and its services, first.

Good SEO can not only put you ahead of your competition on search engines but good SEO practices improve the user experience and usability of a web site, making it easier and quicker for people to use.

There’s no point spending sometimes thousands of pounds on a flashy website if search engines cannot find your website. If search engines can’t then neither can your customers and you are likely to be missing out on business opportunities.

How Barques Can Help

Our dedicated, in-house Search Engine Optimisation team will help websites to become naturally search engine friendly. We only use ethical techniques that are in line with search engine guidelines so that your website will not be penalised or banned for so-called “black hat” or outdated methods.

We achieve our goals by intelligently and ethically building links – so-called off-page optimisation – that will add value, as well as researching keywords that will get you noticed.

Whether you are considering SEO for the first time or have prior experience, we have the SEO package for you. If you’re only interested in local SEO then we can support with that too, What’s more, we’ll help you every step of the way during the process.

And because mobile is a major part of the SEO algorithm, we ensure that your site works perfectly for smartphone and tablet users.

It’s a system that’s always evolving but the in-house Barques web team in Birmingham understand SEO inside out. By structuring your website correctly, using the right keywords barques will improve its chances of being seen by potential customers.

Free SEO Health Checks

Do you have an existing website that isn’t performing as well as you think it could? why not ask the SEO experts at Barques to carry out a FREE SEO HEALTH CHECK. By undertaking an analysis of your website, we will tell you exactly how it could be developed and improved in plain English and with a tailored SEO strategy we will work with you to improve your search engines results.

At Barques offer a totally transparent service and never lock anyone into a contract – we will give you a monthly report that will detail all activity carried out that month.

Looking for a Birmingham SEO agency which you can trust and interested in finding out more about what SEO is, its Strategy, what are Keywords and how Optimisation works, contact us on james@barques.co.uk or give us a call 0121 233 2080.

Want to know more about SEO and how it can help you? Get in touch with the team.