Companies across the world are dropping letters faster than David Radcliffe when he showed off his rapping skills with Alphabet Aerobics on The Tonight Show – all in the name of #MissingType.
The Missing Type is a cleverly thought out viral NHS campaign to get us donating blood, and donating blood we most certainly are. Rques (as we shall be known for the rest of the week) has donated 40 pints of blood in total.
Google, Microsoft, Great Ormond Street Hospital and even the London Underground have all given up their As, Bs and Os in an attempt to raise awareness for the rare blood groups.
Barques Project manager Katie is type O negative, which accounts for less than 5% of the world’s population, and has just donated her fourth pint of blood. Our director, Jilly, has just donated her sixteenth – that’s more than the number of pints consumed at the last Rques team night out (okay, not quite).
We’ll be keeping the name Rques until the campaign ends, but to be honest, we’re already growing quite fond of it.
A recent report by NHS Blood and Transplant (NHSBT) states that there are 40 per cent less donors than 10 years ago.
So why are we being less forthcoming with our blood?
The assistant director for donor services and marketing at NHSBT, Jon Latham, said in an article by Huffington Post: “We simply can’t ignore the fact that there has been a stark reduction in the number of new donors coming forward – a trend seen across the world.
“We know that people’s lives have got busier over the last decade. People are working longer hours, commuting further, spending more time online and have less time of their own, despite more options of how to use it. Good causes are also competing increasingly for people’s attention and time.
“Travel to more exotic places, tattoos and investigations such as endoscopy are becoming more common and these lead to short term deferrals from donation. These are just some of the reasons why we’ve seen a decline in new people starting to donate.”
Tag us in your #MissingType photos @Barques and we’ll be sure to share them on our social pages. Who knows – maybe we’ll see you in line next time (and yes, the rumours are true: you do get free unlimited biscuits!).