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Google and the Mobile vs Desktop Split

In case you didn’t know, mobile is the future and the future is now.

Did you know people are five times more likely to leave a mobile site that isn’t mobile-friendly? And with over half of web traffic now carried out on a mobile device of some description, you’d be foolish not to update your mobile website strategy.

To force the subject, even more, Google recently announced a big change to how it plans to organise over 1 billion websites. Google is going to change the way they index them altogether; by splitting desktop and mobile version of websites and most importantly, making the mobile version the most important! This is a big move and hopefully will give the mobile user better and fresher content, while leaving the desktop user to potentially find out of date content.

It’s unclear how the index will work exactly, but it undoubtedly will have a major impact on search results across the web.

Google Search Index Split Pushes for Better SEO

With the Google search index splitting into two, SEO is now even more important than before. The update is rolling out now but the nice people at Barques can help to make sure you don’t end up in the website graveyard. We’ve designed a quick tool to let you know if your site is mobile friendly and where you can improve: brilliant! All you need to do is enter your website address, click and wait…

If you want to discuss the results of your test or learn how we can help you adjust to this split in the Google search index, get in touch with the team.

Using WordPress development, we will make sure your site is mobile-friendly, optimised for speed and user experience, and continuously updated with new content to help increase your Google rankings. To make sure your website is ready for this update, get started today.