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Googles Intrusive Interstitials Mobile Penalty Now Rolling Out

Google has officially confirmed they have begun rolling out the intrusive mobile interstitial penalty. Google warned us that this was coming almost a six months ago, and it started rolling out on January 10, 2017, as Google promised.

Google’s John Mueller and Gary Illyes confirmed the penalty began rolling out.

This update only impacts interstitials that are present when someone clicks from Google’s mobile search to your web page. It doesn’t impact desktop or does it impact what you do from within your site.

Here are examples of bad mobile interstitials:Google Intrusive Interstitials Mobile Penalty Now Rolling Out

  • Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
  • Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
  • Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.

Did you notice any sites getting hit by this?

Full Story here: Google Intrusive Interstitials Mobile Penalty Now Rolling Out

Is your site mobile friendly? Test is now with our Mobile Usability Test Tool

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