Branding/CMS/Content Management/Print/Product Packaging/Signage/Website Design
Craddock’s Brewery commissioned us to redesign their range of fine ales. The brief required the designs to be distinctive and to reflect the authentic and traditional nature of the brewery’s pubs.
Using typographical and monochromatic symbols that were relevant to the names of the ales, such as Crazy Sheep and Lion’s Pride, we created a distinct set of designs. By adopting a unique approach for each ale, we ensured they not only appeared distinct from one another, but that they also stood out from their neighbours on the pump. We took the same approach with the website, which is influenced heavily of typography. It also has a subtle parallax effect throughout and if fully content managed.