To refresh the identity and create a website with impact that would showcase the quality of the traditional craftsmanship and attention to detail that Element offer their customers.
A contemporary brand identity that is:
- Strong and reliable
- Mature and dependable but at the same time connects with a younger audience
An image-led website featuring emotional photography that shows fine detail / hands on / traditional craftsmanship / atmospheric.
A WordPress content management system was integrated to allow Element to keep the information on the site fresh and up to date.
Responsive so can be viewed across different devices without losing impact.