To bring the King Edwards VI Foundation’s brand up to date and redevelop their website.
The logo was reviewed and refreshed to bring it up to date visually by modernising the crest and typographical treatment. The key colours from each school have been used in the crest to reinforce the fact that the Foundation is the supporting body behind the schools.
Work was done to integrate the crest with the eight school logos so that a full suite of logos for all applications and colours were produced and a brand toolkit created for each.
The existing website was evaluated and remapped as well as redesigned to create a simpler user experience – based around the use of the corporate colours for each school, navigation to further info is easily accessed from the homepage.
The key to the success of the site has been to put ourselves in the mind of the user and develop a logical menu that is simple, easy to navigate and adaptable in the future.