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What we did

Nicolites is a leading electronic cigarette company based in Birmingham. Barques PR provided PR and social media support to raise the profile of the company and its products. This included securing press coverage, devising marketing campaigns and the management of all social media accounts.

Barques PR was tasked with increasing Nicolites’ online presence, this was achieved through blog posts, e-newsletters and the management of social media accounts for products including Craze and Vivid. In addition to this, Barques also provided event support and managed print advertising spend.

Key Outcomes

Barques delivered and implemented a number of campaigns including ‘Swaptober’ and ‘New Year, New You’ which encouraged tobacco smokers to switch to e-cigarettes.

Since Barques PR was appointed, coverage was secured in a wide range of trade, local and national publications. Social media accounts saw a significant growth in followers and interaction during the 12-month contract.