Visican
Visican creates distinctive, luxury, eco-friendly packaging tubes that have been making a lasting impression in the minds of customers for 40 years.
The Birmingham-based manufacturer boasts an impressive portfolio of blue-chip brands across the UK and Europe including Budweiser, Hotel Chocolat, Harrods and Selfridges.
Reflecting Visican’s high-quality products through a new website
To meet Visican’s growth ambitions, the team had identified the need for a new website and marketing collateral to ensure their packaging products look as good online and in print as they do on the shelf.
Elevating the Visican brand beyond industry standards
It was essential for us to develop a clear strategy that would elevate Visican’s brand above that of a traditional manufacturer, whilst ensuring consistency across different channels.
We began by cutting through the clutter of Viscan’s existing website to create a sleek eCommerce platform that is simple to navigate and presents the brand and product range in a powerful and cohesive way.
Letting the packaging talk for itself
Art direction and photography has enabled Visican’s tubes to be seen in a new light. A collection of new assets and a slick, modern website has been an immediate success and has enhanced Visican’s appeal to a target audience of decision-makers at global brands.
Advancing the Visican brand further
To support the launch of Visican’s new website, we created and deployed a digital marketing campaign that has resulted in increased web traffic, new visitors, enquiries and new business leads.
Our quality-focused content, supported by SEO and social media campaigns, has helped Visican to raise its brand awareness, position itself in front of decision-makers and ultimately benefit its bottom line.
The stats don’t lie
Since launching the new website, SEO has been a vital part of Visican’s marketing strategy to ensure it started off on the right foot. Each page on the website has been crafted with SEO in mind and optimised quality content to benefit user experience and searchability.
131.39
increased conversion rate
36.43
increase in users
14.82
increase in contact forms sent
More than your box-standard website and marketing
By designing and developing a new eCommerce platform combined with meticulous digital marketing activity, Barques has helped Visican to position their brand in front of new and important customers, increasing its online conversions and enquiries.
