Digital PR and Social Media
Barques PR has embraced the constantly evolving world of digital PR and social media as the hunger for news and information grows.
Our campaigns work both online and offline. We don’t see them as separate mediums. They support each other in reaching new and existing audiences.
We’re not a machine that pumps out meaningless Facebook posts and Tweets. We create meaningful conversations, develop communities and work with key influencers.
We look at the strategy behind content planning, from what time a post should go out right down to the tone of voice and sentiment. Social media is an evolving landscape and we ensure our strategy moves with it so we continue to deliver results.
If you’d prefer to handle social yourself we can help with that too. Businesses need to get to grips with how platforms such as Facebook, Twitter and LinkedIn work and understand why they are worth the effort.
From setting up your profile and managing the day-to-day running of the sites and their content, through to providing training on how to update and evaluate various platforms, Barques PR can make sure you engage with your customers.
You have a new product, business success or fantastic service that you want to shout about – but how do you get heard? Simple: Barques PR can help you raise your profile with your chosen target audience.
Journalists receive hundreds of press releases each week so it’s up to us to make sure your news stands out from the crowd.
And, because of our pedigree in news, journalists trust us. We work hard to build relationships with key journalists and we have an enviable contacts list of editors and reporters.
Our team’s wealth of experience in journalism and PR means we know how to write newsworthy press releases that are page-ready for any newspaper, magazine or website. We’ll also generate comment, features and interviews to raise your profile further.
Video and Photography
A photo or video, including drone footage, can improve results dramatically and be shared across all your social media platforms. We use a trusted team of professional photographers and videographers to produce high quality images to enhance campaigns.
In this digital age, a news story can spread rapidly. If it’s good news about your company, it will raise your profile positively – but if it’s bad, it can seriously damage your reputation. Our crisis management expertise means we can work with you to act quickly to formulate an appropriate media response to a potentially negative story, reducing the damaging impact.
We don’t just write inspiring press releases – we produce clear and well-researched copy for newsletters, websites, brochures and advertorials, too. Add our talented design team into the mix and those words can be brought to life, thanks to their production expertise.
Keep in touch with your clients and potential customers by sending them a well-designed, well-written newsletter. Whether it’s for print or an
e-newsletter, Barques PR can work with you to produce appealing content that will engage your target audience.
Internal and external communications go hand in hand. We can help with corporate videos, blogs and social media policies, and communication tools such as intranet sites and employee newsletters.
Local community relationships are often the most important communication activity an organisation can do, yet it is often overlooked. We actively seek opportunities for our clients to be part of their local community, whether it’s attending a meeting or sponsoring a local charity.
With marketing budgets becoming increasingly tight, it’s vital for clients to know that their media activity has a positive return on investment and is reaching target audiences. We produce regular evaluations for our clients. We’re open, transparent and honest.