Google has given the Search Engine community and website owners prior warning that a “broad core algorithm” update will be released later on September 24th.
According to Google’s Danny Sullivan on Twitter, the update will begin to roll out within hours and will typically take a few days to finish.
This is the second time that Google has updated their audience about a broad core algorithm update in advance, the first was back in June 2019, which is further indication that the company is taking webmaster outreach more seriously.
As seen on Google’s guidance regarding core algorithm updates remains the same. Here’s a short reminder on Google’s guidance regarding core updates:
- Widely notable effects are to be expected, which can include drops or gains in search rankings.
- Core updates are “broad” in the sense that they don’t target anything specific. Rather, they’re designed to improve Google’s systems overall.
- Pages that drop in rankings aren’t being penalized; they’re being reassessed against other web content that has been published since the last update.
- Focusing on providing the best possible content is the top recommended way to deal with the impact of a core algorithm update.
- Broad core updates happen every few months. Sites might not recover from one update until the next one rolls out.
- Improvements do not guarantee recovery. However, choosing not to implement any improvements will virtually guarantee no recovery.