Strategy Agency Birmingham, Business & Marketing

You’ll be amazed at how much strategic planning is overlooked by businesses of all sizes and sectors.

How often do you shortcut a process and focus on what you think is the ‘solution’, without any proper foundation?

I need a new website. I want a social media campaign. Can you update my corporate brochure? And so it goes on.

What is not always taken into consideration is the long-term business strategy or marketing strategy behind the actions you take.

Let Barques take you further

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Why choose Barques as your strategy agency?

Take your business. Does it have a strategy? If it does, do you truly believe in it? And more importantly, do you think it will attract the level of business and types of customers you desire?

More than 30 years of experience has shown us that even when a strategy does exist, all too often it is driven by the demands of short term fixes and not the bigger picture.

Your business needs a story. And to shape that story, you need a good strategy. That’s where Barques come in.

It all starts with a brief.

Let’s talk about yours

Strategic planning: positive marketing demands a plan delivered through research.

Strategic planning: positive marketing demands a plan delivered through research.

At Barques, nothing is taken for granted. Strategy starts with insight and open minds, not preconceived ideas. We aren’t here to catch you out.

We adopt a no-nonsense approach, focused on sound metrics and extensive research. Why? Because purpose-driven marketing gets results.

Here’s how it works:

Your business

Let’s start by getting to know each other. We want to understand your business and what you’re all about. We want to meet your people, experience your culture, and use your products and services. We want to know why you think your customers need your and how your brand is perceived. By strengthening your brand, we’ll help you to stand out in a crowded marketplace.

Your goals

Tell us where you want to go and we’ll help you to get there. We want to know more about the results you want to achieve: Do you want more leads? Do you need to generate more sales? Does your your reputation need enhancing? Everything we do is designed to meet your objectives.

Your customers

How well do you know your customers? And what problems will you help them to solve? As every customer interaction is an opportunity, you need to be available every day, through the right channels, at the right time. We’ll work together to support decisions on how best to position your brand for success, making it easy for customers to buy from you.

The competition

We live in a branded world. The internet provides instant access to information and solutions that your customers may not have thought of before. They are inundated with choice and comparing you with other brands, all of the time. Developing a good strategy will enable you to seize every opportunity. We’ll help you to communicate with customers, build loyalty and be more successful.

Our proposal

Once we’ve conducted our research, we’ll shape a well defined strategy that’s easy to understand. We’ll show you how to influence the conversations your customers are having about you and to transform the way your audience thinks, feels and acts. And we’ll advise you on how to implement the best marketing tools and techniques to move your business forward, faster.

Creative delivery

Strategy guides creativity. We’ll create ideas that capture the imagination and connect you with the people you need to reach. From clever advertising or point of sale, to a knockout marketing campaign or game-changing digital experience, you can be sure that Barques will provide inventive ideas and powerful messages that deliver results.

The end result

Once implemented, we’ll give you an accurate analysis of your strategy. This will be based on facts and will include specific information on impact, conversion rates and return on investment. We’ll tell you if your targets were reached, your sales goals were met and whether or not the experience was memorable for your customers.

And we’ll continue to work with you to refine and evolve your strategy to meet the changing needs of your business in the years ahead.

Here’s something we made earlier.

Volvo Construction Equipment

A 3m x 3m interactive cube was built as a centerpiece for the largest exhibitions in the construction industry and showcased in Germany, France, China and India.

Incorporating a master of ceremonies show and CGI graphics, the cube came to life, generating huge consumer interest and great PR for the client.

The momentum continues and so too does the strength of our long-lasting relationship with Volvo Construction Equipment.