Social media image size guide 2021

Social media image size guide 2021

Written by

Hannah Gallop

Social Media and Content Manager

Published on

2 min read

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Size matters, especially when it comes to the size of your images on social media.

They say a picture is worth a thousand words, and this sentiment has stood the test of time in the digital age. A study conducted by Hubspot that analysed 8,000 different posts from B2C and B2B companies reported that Facebook statuses with images had 53% more likes and 104% more comments compared to statuses that were text only. 

Let us set the scene… You’ve spent ages crafting the perfect tweet with a supporting infographic. ‘This is gold’, you think to yourself as you click the big blue ‘tweet’ button and your perfectly formulated 280-character masterpiece is released into the world for all to see.

But the image you uploaded was only 200 x 300px which has now been blown up to 1,024 x 512px, which has resulted in a blurry mess and nobody engaging with your tweet as they can’t see it.

Ensuring you have the correct social media image/video dimensions you need can be challenging, especially as each platform has different dimensions and also different requirements depending on the post type. On top of that, some of the requirements can change over time, too.

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Never worry about the size of your social media images again with our size guide.

Recommended Facebook image and video sizes 

  • Facebook profile picture size: 180 x 180px
  • Facebook cover photo size: 820 x 462px
  • Facebook link image size: 1200 x 630px
  • Facebook image post size: 1200 x 630px
  • Facebook event image size: 1920 x 1080px
  • Facebook video size: 1280 x 720px
  • Maximum Facebook video length: 240 minutes
  • Facebook group cover image size: 1640 x 922px

Recommended Facebook image and video sizes 

  • Instagram profile picture size: 110 x 110px
  • Instagram photo sizes: 1080 x 1080px (square), 1080 x 566px (landscape), 1080 x 1350px (portrait)
  • Instagram Stories size: 1080 x 1920px
  • Minimum Instagram video sizes: 600 x 600px (square), 600 x 315px (landscape), 600 x 750px (portrait), 600 x 700px (Carousel video dimensions)
  • Maximum Instagram video length: 60 seconds
  • Instagram highlight thumbnails: 161 x 161px
  • Instagram IGTV video size: 1080 x 1920px

Recommended Twitter image sizes 

  • Twitter profile picture size: 400 x 400px
  • Twitter header size: 1500 x 500px
  • Twitter post image size: 1024 x 512px
  • Twitter card image size: 1200 x 628px
  • Twitter video size: 720 x 720px (square), 1280 x 720px (landscape), 720 x 1280 px (portrait)
  • Maximum Twitter video length: 140 seconds

Recommended Twitter image sizes 

Company pages:

  • LinkedIn company logo size: 300 x 300px
  • LinkedIn cover photo size: 1536 x 768px
  • Linkedin link post image size: 1200 x 628px
  • LinkedIn post image size: 1200 x 1200 px (desktop), 1200 x 628 px (mobile)

Personal pages:

  • LinkedIn profile picture size: 400 x 400
  • LinkedIn background photo size: 1584 x 396
  • LinkedIn post image size: 1200 x 1200 (desktop) 1200 x 628 (mobile)
  • LinkedIn link post size: 1200 x 628
  • LinkedIn video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)
  • Maximum LinkedIn video length: 10 minutes

Finding it difficult to find the right words to say on social?

Perhaps you need a hand with the content you’re posting or looking for someone to take the reins on your social media altogether? Barques offers social media services that will help to keep your clients engaged while appealing to new customers.

We can help to get your social media content looking great.

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