#TipsTuesday 3rd September 2019

Tip-top tips from professionals keeping your Tuesday triumphant. 


Have a plan and a purpose: effective PR comes from sound planning and a clear strategy. Know what you’re trying to achieve, when best to release information and how you are going to handle responses from journalists and the wider public. Don’t try to wing it!

Make sure it’s newsworthy: journalists and publishers are frequently bombarded by emails and telephone calls. Carefully select what you want to say and identify the outlets it will interest. Your news might seem like a big deal to you, but it might not be to anybody else!

Web Development

Keep your website up to date. Making sure your website is up to date with the latest PHP version, as well as updating any plugins you use ensures that you are sufficiently protected from any exploits that have been previously discovered and fixed.

Digital Marketing 

If your organisation is registered as a nonprofit you could qualify for up to $10,000 per month of free Google Advertising via Google Ad Grants – a donation program that provides free in kind advertising. This could help you recruit more volunteers and even get more donations! See if your organisation qualifies and we can help you manage it.

When sending out email campaigns aways schedule them for a time in the future – even if it’s in two minutes time. Sending campaigns immediately is always dangerous, as soon as you’ve hit send, there’s no turning back.

SEO Marketing

SEO is about optimising your site so it works the best for its users. Think about who uses your site, are they mostly on mobile phones? If it is, check how your site looks on mobile, check how fast it loads. Search engines do check for these things and will rank you accordingly.

Social Media Marketing

Put on your best Sherlock Holmes impression and do some detective work into what your competitors are doing. This will help you to see where you are in comparison to the market which you can then factor into your goals and objectives.

– Make sure you differentiate content across each social platform to match each of their individual tones, aims and audiences. We all love emojis and GIFS, but LinkedIn certainly does not. LinkedIn is all about career networking, so make sure your page looks professional!

Graphic Design 

Never underestimate the benefits of a good brief – clarifying clear objectives and goals for a project is key to its success. Question, research and glean as much from the client team as possible to help put yourself in their and their customers’ shoes. Input from all stakeholders means that the facts and assumptions are clearly communicated and will ensure buy-in from all parties.

Consider all the decisions you’re asking someone to make! The human mind has a limited amount of cognitive resources during one day, so asking your users to use them up on your product is just inconsiderate!