The infamous blue tick has always been a mystery to businesses. Where does it come from? How do we get hold of it?
This month, Twitter made it just a little bit easier to get verified. Now, users can apply for the blue tick of their own accord, rather than wait for Twitter to deem them suitable.
The highly sought-after blue tick is a simple addition to Twitter profiles that reassures users that you are who you say you are. Most verified Twitter accounts have a large following, and are managed by celebrities or large brands. Your account functions remain largely the same, except for a filter within your timeline that allows you to view tweets from verified users only.
Some are suggesting that this is an attempt by Twitter to boost the number of its users after they failed to see an increase in recent months, but will it really increase overall user experience?
It’s too early to tell now, but what we do know is that whilst the members of the Blue Tick Club are still in the minority, it’s definitely something worth having.
Twitter said: “”Our goal with this update is to help more people find great, high-quality accounts to follow, and for creators and influencers – no matter where they are in the world – to easily connect with a broader audience.”