A new year is the perfect time to reflect. So we’re looking back at some of 2024’s marketing moments that caught our attention, inspired us and left a lasting impression.
werrey. er eryeywrr
tysty ssty tsy st y
syt sty sty tsy st ysty sty
Leading figures quickly formed Stand Up For Racing, a united front that defended the sport with professionalism. Running until April 2024, expert broadcasters dismantled the criticism in calm, fact-driven TV debates, pushing back on claims and showcasing the sport’s merits.
Rather than waiting for the next controversy, Stand Up For Racing launched a centralised website to transparently address concerns, offering clear, evidence-based responses, accompanied by shareable graphics and links.
Rather than waiting for the next controversy, Stand Up For Racing launched a centralised website to transparently address concerns, offering clear, evidence-based responses, accompanied by shareable graphics and links.
While we can’t predict every crisis, a well-prepared communications strategy, supported by evidence and backed by media trained spokespeople, can turn the odds in your favour.
234
ekyjgs vtja stjky tva ast
33
aset sar raststa r arst tras asr
324
aegragdfg a agf
54
sgh dfsd fhsdfg sdfg
Rolled out via traditional and digital media, as well as out-of-home placements, Monzo’s 2024 campaign presented impactful comparisons between negative money management feelings and empowering, positive emotions.
Intro to the service category here that could be two or three sentences long, lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
01
Having 1 administered more than £42 million in grants and funding streams in 2023 for the likes of local authorities, charities, and utility companies, Auriga understands the importance of clear, concise and impactful messaging.
02
Having 2 administered more than £42 million in grants and funding streams in 2023 for the likes of local authorities, charities, and utility companies, Auriga understands the importance of clear, concise and impactful messaging.
03
Having 3 administered more than £42 million in grants and funding streams in 2023 for the likes of local authorities, charities, and utility companies, Auriga understands the importance of clear, concise and impactful messaging.
04
Having 4 administered more than £42 million in grants and funding streams in 2023 for the likes of local authorities, charities, and utility companies, Auriga understands the importance of clear, concise and impactful messaging.
name surname
officer
compant name standard
One col text block towards equine sports evolve, horse racing is under increasing scrutiny and fighting to maintain its 'social license'. In 2023, the Grand National was disrupted by Animal Rising activists, attempting to halt the race. The incident became a PR nightmare, but the industry's response was a masterclass in crisis management.
One col text block text than waiting for the next controversy, Stand Up For Racing launched a centralised website to transparently address concerns, offering clear, evidence-based responses, accompanied by shareable graphics and links.
While we can’t predict every crisis, a well-prepared communications strategy, supported by evidence and backed by media trained spokespeople, can turn the odds in your favour.
Rolled out via traditional and digital media, as well as out-of-home placements, Monzo’s 2024 campaign presented impactful comparisons between negative money management feelings and empowering, positive emotions.
The brand created a 60-second hero film in which frustrated arguments become loving embraces, tarantulas turn into head massagers and nails on a blackboard become a harpist’s gentle strums. Vibrant and punchy, this campaign proves marketing doesn’t always have to be serious or jargon-heavy. By keeping things simple, fun, yet emotive, Monzo made finance feel relatable, and the contrast from more conventional financial institutions couldn’t have been clearer.
It’s a reminder that it can pay to have a bit of fun and completely contrast from the competition. Monzo has a strong personality that their customers love. This is, in-part, down to having a fantastic product, but amplified by a magnetic brand identity that has stacks personality. Nurture a tribe through a strong brand identity, then support it further with marketing campaigns that amplify and stand out.
TEST COPY LONG
The brand created a 60-second hero film in which frustrated arguments become loving embraces, tarantulas turn into head massagers and nails on a blackboard become a harpist’s gentle strums. Vibrant and punchy, this campaign proves marketing doesn’t always have to be serious or jargon-heavy. By keeping things simple, fun, yet emotive, Monzo made finance feel relatable, and the contrast from more conventional financial institutions couldn’t have been clearer.
It’s a reminder that it can pay to have a bit of fun and completely contrast from the competition. Monzo has a strong personality that their customers love. This is, in-part, down to having a fantastic product, but amplified by a magnetic brand identity that has stacks personality. Nurture a tribe through a strong brand identity, then support it further with marketing campaigns that amplify and stand out.
Subheading Two col towards equine sports evolve, horse racing is under increasing scrutiny and fighting to maintain its 'social license'. In 2023, the Grand National was disrupted by Animal Rising activists, attempting to halt the race. The incident became a PR nightmare, but the industry's response was a masterclass in crisis management.
Text First Column Having administered more than £42 million in grants and funding streams in 2023 for the likes of local authorities, charities, and utility companies, Auriga understands the importance of clear, concise and impactful messaging.
It sought a newly designed website that would enable new and prospective partners to easily access much-needed funds and support solutions for people in need.
Already retained as Auriga’s social media, PR and SEO agency, we were appointed to create a site that was not only accessible but visually striking too.
Short statement intro to the service category here lorem ipsum dolor sit amet consectetur adipiscing elit.
Having administered more than £42 million in grants and funding streams in 2023 for the likes of local authorities, charities, and utility companies, Auriga understands the importance of clear, concise and impactful messaging.
Having administered more than £42 million in grants and funding streams in 2023 for the likes of local authorities, charities, and utility companies.
Having administered more than £42 million in grants and funding streams in 2023 for the.
A short final word here to wrap up the page lorem ipsum dolor sit amet sed ut perspiciatis.
UK grants and welfare specialist, Auriga Services, provides support solutions for organisations that create social value and enrich people’s lives.
Having administered more than £42 million in grants and funding streams in 2023 for the likes of local authorities, charities, and utility companies, Auriga understands the importance of clear, concise and impactful messaging.
It sought a newly designed website that would enable new and prospective partners to easily access much-needed funds and support solutions for people in need.
Already retained as Auriga’s social media, PR and SEO agency, we were appointed to create a site that was not only accessible but visually striking too.
Other insight you might like
Jilly
Georgie
Lee
Jilly
Georgie
Lee
The brand created a 60-second hero film in which frustrated arguments become loving embraces, tarantulas turn into head massagers and nails on a blackboard become a harpist’s gentle strums. Vibrant and punchy, this campaign proves marketing doesn’t always have to be serious or jargon-heavy. By keeping things simple, fun, yet emotive, Monzo made finance feel relatable, and the contrast from more conventional financial institutions couldn’t have been clearer.
It’s a reminder that it can pay to have a bit of fun and completely contrast from the competition. Monzo has a strong personality that their customers love. This is, in-part, down to having a fantastic product, but amplified by a magnetic brand identity that has stacks personality. Nurture a tribe through a strong brand identity, then support it further with marketing campaigns that amplify and stand out.
The brand created a 60-second hero film in which frustrated arguments become loving embraces, tarantulas turn into head massagers and nails on a blackboard become a harpist’s gentle strums. Vibrant and punchy, this campaign proves marketing doesn’t always have to be serious or jargon-heavy. By keeping things simple, fun, yet emotive, Monzo made finance feel relatable, and the contrast from more conventional financial institutions couldn’t have been clearer.
It’s a reminder that it can pay to have a bit of fun and completely contrast from the competition. Monzo has a strong personality that their customers love. This is, in-part, down to having a fantastic product, but amplified by a magnetic brand identity that has stacks personality. Nurture a tribe through a strong brand identity, then support it further with marketing campaigns that amplify and stand out.
The brand created a 60-second hero film in which frustrated arguments become loving embraces, tarantulas turn into head massagers and nails on a blackboard become a harpist’s gentle strums. Vibrant and punchy, this campaign proves marketing doesn’t always have to be serious or jargon-heavy. By keeping things simple, fun, yet emotive, Monzo made finance feel relatable, and the contrast from more conventional financial institutions couldn’t have been clearer.
It’s a reminder that it can pay to have a bit of fun and completely contrast from the competition. Monzo has a strong personality that their customers love. This is, in-part, down to having a fantastic product, but amplified by a magnetic brand identity that has stacks personality. Nurture a tribe through a strong brand identity, then support it further with marketing campaigns that amplify and stand out.
The brand created a 60-second hero film in which frustrated arguments become loving embraces, tarantulas turn into head massagers and nails on a blackboard become a harpist’s gentle strums. Vibrant and punchy, this campaign proves marketing doesn’t always have to be serious or jargon-heavy. By keeping things simple, fun, yet emotive, Monzo made finance feel relatable, and the contrast from more conventional financial institutions couldn’t have been clearer.
It’s a reminder that it can pay to have a bit of fun and completely contrast from the competition. Monzo has a strong personality that their customers love. This is, in-part, down to having a fantastic product, but amplified by a magnetic brand identity that has stacks personality. Nurture a tribe through a strong brand identity, then support it further with marketing campaigns that amplify and stand out.
The brand created a 60-second hero film in which frustrated arguments become loving embraces, tarantulas turn into head massagers and nails on a blackboard become a harpist’s gentle strums. Vibrant and punchy, this campaign proves marketing doesn’t always have to be serious or jargon-heavy. By keeping things simple, fun, yet emotive, Monzo made finance feel relatable, and the contrast from more conventional financial institutions couldn’t have been clearer.
It’s a reminder that it can pay to have a bit of fun and completely contrast from the competition. Monzo has a strong personality that their customers love. This is, in-part, down to having a fantastic product, but amplified by a magnetic brand identity that has stacks personality. Nurture a tribe through a strong brand identity, then support it further with marketing campaigns that amplify and stand out.
The brand created a 60-second hero film in which frustrated arguments become loving embraces, tarantulas turn into head massagers and nails on a blackboard become a harpist’s gentle strums. Vibrant and punchy, this campaign proves marketing doesn’t always have to be serious or jargon-heavy. By keeping things simple, fun, yet emotive, Monzo made finance feel relatable, and the contrast from more conventional financial institutions couldn’t have been clearer.
Rolled out via traditional and digital media, as well as out-of-home placements, Monzo’s 2024 campaign presented impactful comparisons between negative money management feelings and empowering, positive emotions.
The brand created a 60-second hero film in which frustrated arguments become loving embraces, tarantulas turn into head massagers and nails on a blackboard become a harpist’s gentle strums. Vibrant and punchy, this campaign proves marketing doesn’t always have to be serious or jargon-heavy. By keeping things simple, fun, yet emotive, Monzo made finance feel relatable, and the contrast from more conventional financial institutions couldn’t have been clearer.
It’s a reminder that it can pay to have a bit of fun and completely contrast from the competition. Monzo has a strong personality that their customers love. This is, in-part, down to having a fantastic product, but amplified by a magnetic brand identity that has stacks personality. Nurture a tribe through a strong brand identity, then support it further with marketing campaigns that amplify and stand out.
TEST COPY LONG
The brand created a 60-second hero film in which frustrated arguments become loving embraces, tarantulas turn into head massagers and nails on a blackboard become a harpist’s gentle strums. Vibrant and punchy, this campaign proves marketing doesn’t always have to be serious or jargon-heavy. By keeping things simple, fun, yet emotive, Monzo made finance feel relatable, and the contrast from more conventional financial institutions couldn’t have been clearer.
It’s a reminder that it can pay to have a bit of fun and completely contrast from the competition. Monzo has a strong personality that their customers love. This is, in-part, down to having a fantastic product, but amplified by a magnetic brand identity that has stacks personality. Nurture a tribe through a strong brand identity, then support it further with marketing campaigns that amplify and stand out.
There have been some powerful mental health awareness campaigns in recent years, but few have had the impact of the one led by Wolverhampton-based rap artist, Reepa.
The concept is simple: Reepa stands outside Molineux, home of Wolverhampton Wanderers, wearing a Wolves scarf as a blindfold and holding a sign that reads: “Suicide and poor mental health are more common than we admit.”
He invites passersby to chat or share a hug, and to our surprise, they do — time and again. What’s striking is how openly people share their struggles and those of their loved ones. One man is so moved, he returns for a second conversation.
The video is raw, emotional, and incredibly powerful, all because of its authenticity. The blindfold and welcoming sign remove the fear of judgment, creating a safe space for people to open up, and inspiring viewers to do the same. With over 15 million views in just a few weeks, it’s clear that this important piece of work achieved everything it set out to and more.