What is Threads and why should your business be on it?

Ruth Green

Ruth Green


In the ever-evolving landscape of social media, a new platform has emerged that is turning heads and capturing the attention of businesses and individuals alike: Threads. 

Unlike platforms focusing on individual posts, Threads encourages users to create interconnected chains of content, allowing for a more in-depth and engaging storytelling experience.

Created by Meta, this innovative platform offers a unique way of sharing content and engaging with audiences to create an immersive and interactive experience. In its first two weeks, it reached 150 million users, with National Geographic and its parent platform, Instagram, among the most followed accounts. 

To utilise Threads, it is necessary to have an active Instagram account. This integration allows for seamless use of the app and all its features. The new Threads account will then be added to your Instagram bio to let other users know you are active on the platform. You should note that once you create a Threads account, this can not be deleted without deleting the connected Instagram account - so be warned.

Threads fosters in-depth storytelling, inviting users to connect posts into a cohesive chain that explores ideas, shares stories, and communicates complex concepts. Both platforms capitalise on the power of storytelling, allowing users to captivate their audience in unique ways while catering to their desire for richer, more immersive content experiences.

This platform caters to the modern user's desire for deeper connections and meaningful interactions. Threads enables users to explore topics thoroughly, share comprehensive tutorials, unravel intricate stories, and present content in a visually appealing and interactive manner.

Thread tips for businesses: mastering the platform

As a business looking to leverage Threads, here are some tips to help you make the most out of this new platform:

  • Plan strategically - Outline your content goals and target audience before creating Threads.
  • Engage upfront - Grab attention with your first post to encourage users to continue scrolling.
  • Maintain consistency - Stick to a consistent tone, style, and theme throughout your Threads.
  • Visual variety - Incorporate images, videos, and graphics to break up text and enhance visual appeal.
  • Logical sequence - Ensure each post in your Thread makes sense on its own while contributing to the overarching story.
  • Encourage interaction - Ask questions, solicit opinions, and respond to comments to foster engagement.
  • Deliver value - Provide informative, entertaining, or inspiring content that enriches your audience's experience.
  • Track analytics - Monitor engagement rates, shares, and comments to refine your Thread strategy.
  • Experiment with formats - try different content formats like storytelling, tutorials, and behind-the-scenes glimpses.
  • Moderate usage - Use Threads judiciously, reserving them for content that benefits from extended narratives.

Can I post Threads via desktop?

The platform is currently only available via the mobile app, leaving users yearning for a desktop version of their new favourite social media platform.  

But users won't have to wait long as Meta has hinted that the long-awaited web version of the new social media platform may launch soon. This comes after Instagram chief Adam Mosseri indicated that the threads team is testing the desktop platform internally. 

What are the benefits of using Threads? 

Why should you consider using Threads for your business? Let's explore some of the compelling benefits that this platform offers:

Immersive storytelling

Threads provide a canvas for businesses to craft captivating stories that unfold seamlessly as users scroll through. This narrative style can evoke emotions, build suspense, and keep audiences engaged.

In-depth communication

Threads allow you to communicate complex ideas and concepts more effectively. You can break down intricate details, step-by-step instructions, and multi-faceted insights, offering greater value to your audience.

Visual appeal

Incorporating visuals is essential in modern content marketing. Threads enable businesses to weave images, videos, and GIFs into their narrative, enhancing the visual appeal and making the content more shareable.

Enhanced engagement

Threads often command more attention and time from users than single posts. This extended engagement can lead to higher interaction rates, longer time spent on your content, and increased brand exposure.

Knowledge sharing

Threads are an excellent platform for providing educational content. Businesses can share informative guides, tutorials, and industry insights, positioning themselves as experts in their field.

Brand storytelling

Brands can use Threads to tell their story comprehensively, sharing their journey, values, and achievements. This can foster a deeper connection with the audience and humanise the brand.

Whether you're a budding startup, a well-established brand, or an innovative entrepreneur, consider weaving Threads into your social media strategy. By mastering this new platform and implementing the tips outlined here, you can create a dynamic and engaging content experience that resonates with your audience and propels your brand to new heights. 

Do you feel like your business is lost in the social media world? our social media team is here to help.

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