Visican

Visican creates distinctive, luxury, eco-friendly packaging tubes that have been making a lasting impression in the minds of customers for 40 years.

Visit the Visican website

To meet Visican’s growth ambitions, we identified the need for a new website and marketing collateral to ensure its packaging products look as good online and in print, as they do on the shelf.

It was essential for us to develop a clear strategy that would elevate Visican’s brand above that of a traditional manufacturer.

We cut through the clutter of its outdated website to create a new, sleek e-commerce platform. Simple to navigate, it presents the brand and product range in a powerful and cohesive way.

Push up tube packaging design for Visican
Website design for Visican shown on iMac
A selection of tube packaging photographed for Visican

We delivered art direction, marketing assets and new photography that has enabled Visican’s tubes to be seen in a new light. It has brought the brand to the attention of a target audience of decision-makers at global companies, including Budweiser, Hotel Chocolat, Harrods and Selfridges.

A selection of tube packaging photographed for VisicanVisican e-commerce website design shown on iPad

Each page of Visican's website has been crafted with SEO in mind, with optimised content that gives users a better experience and helps the site rank higher on Google. It's a vital part of Visican’s marketing strategy, helping the manufacturer to achieve a:

131
%
increase in conversions
36
%
increase in users
15
%
increase in contact forms sent
A selection of tube packaging photographed for Visican
A selection of tube packaging photographed for Visican
A selection of tube packaging photographed for Visican

“We approached Barques to create our new website. They worked closely with us from concept to the finished article, taking time to understand our needs. We are delighted with the results. We have a modern and fresh website to be proud of.”

Malcolm Kirkham

Take a look for yourself.

Visit the Visican website
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