Birmingham Botanical Gardens

Birmingham Botanical Gardens is one of Birmingham’s most loved historical and horticultural attractions. The venue is home to four stunning glasshouses, a play area, tearoom and gift shop, all surrounded by some of the most beautiful gardens in the UK.

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Barques is proud to have been Birmingham Botanical Gardens’ trusted marketing partner for over seven years. During that time, we have developed a comprehensive understanding of how the Gardens operate, the time restraints placed on its in-house experts and their needs, as well as the Gardens’ key messages.

We designed and built the Gardens' website, delivering a user friendly layout that is easy to navigate. It allows visitors to book day tickets online, source visitor information and read more about the Gardens’ rich history and present day offering. Seven years on and it’s time to revisit so we are constantly evolving the website to reflect the Garden’s needs and keep apace of technology.

Our knowledge of the facilities and our close working relationship with the charity has helped the Gardens' maintain its position as one of Birmingham’s best attractions.

Birmingham Botanical Gardens homepage shown on iPad
Birmingham Botanical Gardens membership leaflet set amongst flowers
Birmingham Botanical Gardens calendar
Birmingham Botanical Gardens social media shown on iPhone

Through tailored social media content, we have helped the Gardens to achieve a:

42
%
follower increase
640,201
rise in engagements across all social media profiles

We have consolidated the charity’s social media channels to meet the diverse needs of a broad range of target age groups, created brand new marketing collateral, written high-impact press releases and managed Google Ad grants on their behalf to raise the profile of the Gardens and its charitable status. Barques has also completed ongoing technical SEO for Birmingham Botanical Gardens, assuring the site's search engine visibility is aligned with its branding.

Birmingham Botanical Gardens event hosted by Monty Don
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