Barques is proud to have been Birmingham Botanical Gardens’ trusted marketing partner for over seven years. During that time, we have developed a comprehensive understanding of how the Gardens operate, the time restraints placed on its in-house experts and their needs, as well as the Gardens’ key messages.
We designed and built the Gardens' website, delivering a user friendly layout that is easy to navigate. It allows visitors to book day tickets online, source visitor information and read more about the Gardens’ rich history and present day offering. Seven years on and it’s time to revisit so we are constantly evolving the website to reflect the Garden’s needs and keep apace of technology.
Our knowledge of the facilities and our close working relationship with the charity has helped the Gardens' maintain its position as one of Birmingham’s best attractions.
Through tailored social media content, we have helped the Gardens to achieve a:
We have consolidated the charity’s social media channels to meet the diverse needs of a broad range of target age groups, created brand new marketing collateral, written high-impact press releases and managed Google Ad grants on their behalf to raise the profile of the Gardens and its charitable status. Barques has also completed ongoing technical SEO for Birmingham Botanical Gardens, assuring the site's search engine visibility is aligned with its branding.