The power of illustration to create meaningful conversations

Birmingham and Solihull Women’s Aid (BSWA) provides frontline domestic violence and abuse support services to women and children. They are a women’s organisation. Run by women, for the benefit of all women.

In addition to a confidential helpline, it also offers practical help and advice, alongside training and signposting services.

Barques began working with BSWA in 2017 on a project to modernise the organisation's website, branding and logo.

We felt it was really important to get to the heart of what BSWA does and capture the essence of the brand.

After chatting things through, our designers set to work on creating a persona that could be used to convey what are often challenging and difficult messages, whilst also working on a website that was easy to navigate and delivered a safe space for users.

The results speak for themselves. BSWA's logo has been reimagined and we also set to work on using a family of illustrations across social media, campaign assets, brochures, flyers and even bookmarks, pens and banners.

These elegant, colourful and distinctive illustrations amplify the work that BSWA does and allows the brand to tackle a whole range of issues - from abuse to genital mutilation - in a sympathetic and non-judgemental way.

In collaboration with the team at BSWA, we also incorporated an important digital feature that our developers had never been asked to build before - a button that allows users to remove the page from their screens quickly and subtly whenever they need to.

More than six years later, Barques is still retained by BSWA and is passionate about supporting the work that it does for women and children across the Midlands.

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