Creating powerful communications
Then, ten years ago, the Global Innovation and Institute of Advanced Studies (IGI-IAS) department was established. Its purpose was to combine expertise from across the university in order to inspire, support and deliver world-leading, multidisciplinary research.
To celebrate a decade of expertise and achievement, IGI-IAS team wanted to create a new brand identity and promotional video and we were thrilled to be chosen to deliver the project. Having worked with UoB on a number of branding projects previously this felt like a perfect fit for Barques.
Through a bespoke discovery session with the IGI-IAS team, Barques began the process of understanding what interdisciplinarity is and how the IGI-IAS teams work together to create a cross-disciplinary approach to thinking and research. Also understanding what success looked and felt like for the team were key.
What emerged from these in depth discussions were a number of themes including decade, collaboration, range of disciplines, iteration, unlocking solutions and ripple effect.
These were brought to life as symbols and were then used in the development of a brand identity.
The identity features patterned concentric rings, one for each discipline and three solid rings in red, blue and yellow that represent the strong foundation that the university provides.
A colour palette and a range of graphic patterns have been introduced to give recognition and identity to each discipline and the important work they do.
All of the themes work together to create a striking animated identity that could then be used across the institute's marketing and digital channels.
In addition, the elements were brought together to create a striking video for the launch which the team loved and felt that it captured the essence of the institute perfectly.
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